Lifes2good Foundation recognises the positive influence of sport and music in Irish communities. We want to widen access and participation particularly amongst girls and young women.
Lifes2good Foundation video, used on social media, to promote interest in the Galway footballers when they reached the All Ireland final, after the Galway camogie team had won the All Ireland. (Thanks to “Along Came a Spider” for the production).
The foundation is working with Connacht Rugby and University of Limerick Sports Science to increase participation rates in rugby in Connacht and to reduce dropout rates, amongst both genders and in all socio-economic areas.
The foundation is also working with The Community Foundation of Ireland and the Federation of Irish Sport on initiatives to encourage girls to participate in sport. The myriad benefits of sport are well documented particularly for teenagers and young people.
Yet the “drop out” rates of girls and young women at 14/15 years of age and again at 17/18 years of age remain stark. In 2019 Lifes2good Foundation opportunistically used Galway female GAA success to promote attendance at three All Ireland finals by creating a team-specific video prior to each final and promoting it on social media. The feedback in terms of engagement and “hits” across Connacht was encouraging.
